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For Rob Fell, CEO of RiskCherry—a global test lab certifying casino games—success means juggling complex RFPs, nurturing leads across continents, and responding to regulators with zero margin for error. Rob isn’t a technical founder. Instead, he’s built RiskCherry’s growth engine on the back of NOAN, the manual grind of running the business day to day into automation. The result? A lean, insight-driven operation that punches far above its weight.
NOAN Network: The Nerve Center for Lead Management
Rob leverages NOAN’s Network feature as his all-in-one CRM and intelligence hub:
- Data Quality & Lead Management:
“Using NOAN has forced me to clean up data quality when it comes to areas such as leads for potential clients.”
Every lead, from game studios to government bodies, is stored in NOAN with rich context—contact details, meeting notes, and research insights. - Research & Personalization:
Rob uses NOAN to research each lead, storing findings directly in the contact record. This enables him to craft tailored outreach:
“I’ve then used NOAN to store details, to do research into the leads and then create tailored emails to match our products to their needs.” - Instant Recall & Segmentation:
With tags and smart search, Rob can instantly segment contacts (e.g., by region, product interest, or RFP status) and pull up all relevant history before any call or meeting.
Workflow Automation: From RFPs to Client Onboarding in Minutes
NOAN’s automation and AI-driven workflows have transformed how RiskCherry responds to opportunities:
- Rapid RFP Responses:
“The Facts about the business and knowing the wider context has allowed me to use NOAN to reply to RFPs for government bodies and potential Clients in minutes instead of days.”
By centralizing all business facts, compliance credentials, and product details, Rob can generate accurate, on-brand responses to complex RFPs with a few clicks—turning a multi-day process into a competitive advantage. - Automated Outreach & Follow-Up:
Rob uses NOAN’s assistant to trigger follow-up emails, update contact statuses, and automate reminders—ensuring no lead or client falls through the cracks. - Seamless Integration:
NOAN connects with tools like Gmail or Zapier, allowing Rob to capture leads automatically routing them into his sales funnel.
Why NOAN Works for Non-Technical Founders
Rob’s journey with NOAN is a playbook for founders who want to scale without a technical background or a big team. NOAN’s intuitive interface and AI-powered assistant mean Rob can run sophisticated, data-driven workflows—without ever touching a line of code. He’s not just keeping up with the competition; he’s outpacing them, responding to RFPs in minutes, and delivering a level of personalization and operational rigor that’s rare in the compliance world.
What sets this approach apart is the way NOAN turns business knowledge into a living asset. Rob’s data is always clean, current, and actionable. Every client interaction is informed by context, every opportunity is seized at speed, and every process is automated where it matters most. For non-technical founders, it’s not just about saving time—it’s about unlocking a new level of confidence and control.
As Rob puts it:
“Using NOAN has forced me to clean up data quality when it comes to areas such as leads for potential clients. I’ve then used NOAN to store details, to do research into the leads and then create tailored emails to match our products to their needs. The Facts about the business and knowing the wider context has allowed me to use NOAN to reply to RFPs for government bodies and potential Clients in minutes instead of days.”