Evolv. Yoga is an Australian-based online yoga studio founded by Christine Hueller, serving a global community with studio-quality, on-demand classes, mentorship programs, and retreats. With a small team, Evolv. Yoga needed to scale content, unify messaging, and sharpen its brand in a crowded digital wellness market—without hiring a full-time content creator.

Before NOAN, Evolv. Yoga faced three core challenges: producing high-quality, on-brand content at scale without hiring a dedicated content creator; lacking experience in brand strategy and positioning; and needing a system to unify messaging and creative across all channels in a saturated market.

Evolv. Yoga chose NOAN because it offered a way to replace the need for a content hire while providing access to expert brand frameworks and strategic guidance. The NOAN assistant and fact system enabled the team to clarify their positioning and messaging, create congruent content rapidly, and set up a “second brain” that could challenge their thinking and provide honest, high-level feedback. This combination of strategic support, operational efficiency, and customizable assistant tone made NOAN stand out as the ideal solution for their needs.

NOAN’s Smart Blocks and Facts were used to define brand positioning and messaging, while the assistant drove content creation and research. The team set a custom assistant tone to ensure feedback was honest and challenging, not just agreeable. NOAN became a centralized “second brain” for campaigns, marketing, and product launches. Implementation began by replacing a content hire with NOAN for daily content creation, then using the assistant and facts to clarify brand positioning and messaging, setting up a custom assistant persona to challenge assumptions, and leveraging NOAN for ongoing research, campaign planning, and auditing best practices.

The results were transformative:

• Eliminated the need for a dedicated content employee
• Increased content output and consistency across all channels
• Achieved clarity and confidence in brand positioning
• Built a unified, always-on “second brain” for creative and operational decisions
• Gained honest, high-level strategic feedback
• Stayed current with marketing and advertising best practices

“It’s our second brain for all content, campaigns, and creative. The assistant challenges my thinking, questions my assumptions, and keeps us sharp in a saturated market.”

Why it works for online studios and digital brands:

• NOAN enables lean teams to scale content and strategy without extra hires
• The assistant’s customizable tone provides honest, expert-level feedback

Advice for others: Set your assistant to challenge you—don’t just look for agreement. Use NOAN as your strategic partner, not just a content tool.

Next step: Book a demo or start your free trial to see how NOAN can become your team’s second brain.

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