Most founders dream of a business partner who never forgets, always connects the dots, and can instantly answer any question about the company’s past, present, or future. For Benjy Barkes, founder of FuturesAI, that partner isn’t a person—it’s NOAN. FuturesAI, a London-based startup, is building a conversational AI financial advisor for retail brands—enabling scenario modeling and smarter, investor-ready financial planning. Founder Benjy Barkes is a power user of NOAN, leveraging it as a central nervous system for his business.

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Challenge

• Traditional AI tools like ChatGPT require manual uploads for every new document or update, making it hard to keep business context current.
• Fragmented knowledge: Meeting notes, emails, and documents are scattered across platforms, slowing down decision-making and reducing confidence in AI-generated insights.

NOAN Solution

• Live Context Integration: Benjy connects NOAN to all his core business services via API—documents, emails, meeting notes, and more—so NOAN always has up-to-date, structured knowledge.
• Unified Business Intelligence: NOAN acts as a “business partner” that knows every detail of the company, instantly accessible for any question or decision.
• Contextual AI Assistance: Unlike generic LLMs, NOAN understands not just the business’s data, but also the relationships, history, and meaning behind every interaction.
• Comparative Insight: NOAN combines internal business context with the knowledge of the wider internet, offering both personalized and market-aware advice.

Results

• Frictionless Decision-Making: Benjy can ask questions about marketing, opportunities, or specific people, and get answers that are instantly relevant and actionable.
• Always-On Business Memory: NOAN “remembers” everything—no more uploading, syncing, or searching for the latest version.
• Strategic Edge: By blending live business context with global knowledge, Benjy gets advice that’s both deeply personal and benchmarked against the best in the world.
• Future-Proof Operations: NOAN’s approach feels like “the future of AI as a system”—where context is always live, and business knowledge is never out of date.

Founder’s Perspective

“I use NOAN like ChatGPT, but with live context. Instead of uploading every new document, I connect all my services—NOAN just knows what’s going on. It’s like having a business partner who sits at the center, knows everything, and can compare it to the whole internet. That’s the future—context that’s always live and up to date.”

Key Takeaways for NOAN’s Audience

• Live context is the unlock: AI is only as good as the business knowledge it can access in real time.
• Integration is leverage: Connecting all business data sources turns NOAN into a true “business brain.”
• Contextual AI beats generic chatbots: Personalized, always-current insights drive better decisions and save time.
• The future is seamless: As Benjy puts it, “You can’t be making all your most important documents, meeting notes, and decisions in a vacuum—NOAN makes it all efficient and connected.”

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