Rebecca Rusch is a world-renowned endurance athlete, seven-time world champion, author, speaker, and founder of the Be Good Foundation. Known as “The Queen of Pain,” Rebecca has built a brand that fuses adventure, storytelling, and social impact—leading expeditions, hosting events, and inspiring thousands to push their limits for a greater cause. Behind this high-profile, multi-channel brand is a small, agile team managing everything from content to partnerships and philanthropy. The challenge? Keeping content, proposals, and business development streamlined—without losing the authentic voice that defines the brand. Aerah Hardin, COO of Rusch Ventures explained how much faster they are now able to operate.

The Challenge

• Content Chaos: Creating and managing content across channels was time-consuming and inconsistent.
• Proposal Bottlenecks: Business proposals and new ideas often stalled, with no easy way to collaborate or track progress.
• Tiny Team, Big Ambitions: With limited hands on deck, the team needed a way to “clone” their best thinking and keep momentum high.

The NOAN Solution

1. Centralized Content Creation

“A streamlined place to, number one, create content. That’s been huge… continuing to teach who we are and what we do, and then creating the content which is fueling our business around that.”

NOAN became the team’s single source of truth for content. Everyone could contribute, iterate, and publish—ensuring a consistent voice and freeing up time for high-impact work.

2. Proposal & Idea Acceleration

“NOAN’s really been able to… streamline and expedite proposals, business proposals… I can put in some ideas and have it work with me as a teammate in creating a proposal that’s in turn creating more business.”

NOAN’s Smart Blocks and AI-powered co-creation turned proposal writing into a collaborative, rapid-fire process. Ideas could be captured, remembered, and evolved—building a living knowledge base that grows with the business.

3. Opportunity Tracking & Outreach

“It’s helping me see different aspects of our business that I have not seen otherwise… Who else might be interested in this idea? Who else should I send this proposal to?”

NOAN’s contact management and opportunity tracking let the team connect the dots between ideas, contacts, and business opportunities. Proposals could be matched to the right partners or sponsors, multiplying the impact of every new initiative.

4. Scaling a Small Team’s Capacity

“We are a teeny tiny team… and that’s really where NOAN has been able to just really create and streamline everything we’re doing, where a teeny tiny team can still handle the workload.”

NOAN acted as a virtual teammate—amplifying the team’s output, reducing manual work, and making it possible to punch above their weight.

Results & Takeaways

• Consistent, On-Brand Content: Every team member can create and share in the same voice, fueling brand growth.
• Faster Business Development: Proposals and new ideas move from concept to action in record time.
• Smarter Outreach: The right opportunities reach the right people, every time.
• Small Team, Big Impact: NOAN enables a lean team to operate like a much larger organization—without sacrificing authenticity.

Why It Works

Rebecca Rusch’s team proves that with the right AI-native workspace, even the smallest teams can scale their vision, stay organized, and keep their unique voice at the center of everything they do. NOAN isn’t just a tool—it’s a force multiplier for mission-driven brands.