Clare Hill is the founder of Planton Farm and co-creator of the Roots to Regeneration Transition Accelerator, two pioneering ventures at the forefront of regenerative agriculture in the UK. Planton Farm is an 80-acre, pasture-based enterprise in Shropshire, managed with a regenerative approach—producing nutrient-dense beef, chicken, and eggs, and serving as a living demonstration of how farming can restore soil, biodiversity, and community connection. Through Roots to Regeneration and a range of educational workshops, Clare extends this mission by supporting other farmers and food businesses to discover and implement regenerative management tailored to their own contexts.

But running a mission-driven farm—while balancing everything from funding to education and direct-to-consumer sales—demands more than just passion. It requires clarity, organization, and the ability to scale impact without scaling stress. That’s where NOAN comes in.

The Challenge

Clare’s work is multifaceted: she juggles farm operations, consultancy projects, funding applications, product launches, and community engagement. Like many founders, she found herself spread thin—especially when it came to:

• Keeping business plans and notes organized across multiple projects
• Creating and updating product descriptions for dozens of farm products
• Drafting press releases, proposals, and marketing strategies
• Saving time on repetitive content and admin tasks

She needed a way to centralize her knowledge, streamline content creation, and keep her focus on what matters: growing her businesses and regenerating the land.

The NOAN Solution

1. Centralized Knowledge & Project Separation

Clare uses NOAN to keep Roots to Regeneration and Planton Farm organized as distinct projects. “The first thing I learned was about having separate businesses or projects within one platform. Now I’ve separated out Roots to Regeneration and Planton Farm, so I don’t get confused between the two.”

She imports meeting transcripts and notes (using Fathom as a note-taker) directly into NOAN, then uses the platform to generate proposals, strategies, and content tailored to each business.

2. Effortless Content Creation

NOAN’s AI-powered tools have become Clare’s “superhuman business partner.” She uses it to:

• Draft and refine press releases
• Generate quotes for herself and her co-founder
• Create social media strategies and posts
• Write and update product descriptions for over 40 farm products, saving days of manual work: “NOAN did all the product descriptions for me. It understands what we do, so it can talk about the products in a really good way, bringing in the story of the farm and how to cook each cut.”

3. Business Planning & Board-Ready Documents

With a board meeting on the horizon, Clare relies on NOAN to generate updated business plans and marketing strategies, including detailed personas. “That would have been days of work in the old days. Now, with a few prompts, NOAN does the whole thing.”

4. A Living Bank of Notes

NOAN serves as Clare’s digital brain, storing all her notes, ideas, and research in one place. Unlike her Remarkable tablet, which “never quite stuck,” NOAN’s integration with her workflows means she can always find and build on her past thinking.

The Impact

• Time Savings: Tasks that once took days—like writing product descriptions or business plans—now take hours or minutes.
• Clarity & Focus: By separating projects and centralizing notes, Clare avoids confusion and context-switching.
• Professionalism: NOAN helps her produce polished, on-brand content for press, web, and social, supporting Planton Farm’s mission to “grow food that’s good for people, animals, and the planet.”
• Scalability: As Planton Farm and Roots to Regeneration grow, NOAN scales with them—ready to support new products, campaigns, and collaborations.

Clare’s Advice

Clare’s journey with NOAN is ongoing—she’s still exploring deeper features and looks forward to new integrations (like email). Her advice to other founders: “Even if you’re not using every feature, just having a single place for your business knowledge and content is a game changer. It’s like having a superhuman business partner who never gets tired.”

About Planton Farm

Planton Farm is a regenerative farm in Shropshire, UK, producing grass-fed beef and pastured chicken, offering direct-to-consumer sales, farm tours, and education. Learn more at plantonfarm.co.uk.

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