What happens when a fast-growing, athlete-focused brand outpaces its founder’s ability to review every piece of content and keep the team aligned? For The Feats, the answer was NOAN. Dive into how this innovative foot care company ditched bottlenecks, automated their workflows, and built a smarter, more consistent business—proving that scaling up doesn’t have to mean losing your edge.

The Feats is a UK-based DTC brand specializing in all-natural, athlete-focused foot care products. With a mission to blend scientific expertise and natural medicine, The Feats supports athletes’ health and performance through a community-driven approach and a growing product line.

Challenge

As The Feats scaled, founder oversight of content—created by both employees and contractors—became a bottleneck. Ensuring every asset matched the brand’s strategy and tone required constant peer review, slowing down execution and risking inconsistency. The team also needed a smarter way to automate repetitive tasks, capture meeting insights, and keep business knowledge up to date—without falling into the trap of generic, hallucinated AI outputs.

Solution: NOAN

1. Strategy-Driven Content Creation

NOAN enabled The Feats to:

• Align All Content with Brand Strategy: Every piece of content—regardless of who created it—was automatically checked for tone, voice, and strategic fit. This drastically reduced the founder’s need to peer review, freeing up time and accelerating team output.
• Business Context, Not Just AI: Unlike standard LLM tools, NOAN’s prompts always leveraged the latest business context and strategy, ensuring outputs were relevant, synchronized, and on-brand.

2. Automated Workflows and Memories

• Task Automation: NOAN’s “memories” feature allowed The Feats to automate repeated business processes, boosting productivity and ensuring accuracy across recurring tasks.
• Superior Output Quality: By grounding every workflow in up-to-date business knowledge, NOAN delivered results far more accurate than generic LLMs—eliminating the “hallucinations” and off-brand content that often plague AI tools.

3. Smarter Network and Contact Management

• Beyond CRM: NOAN’s Network feature let The Feats automatically record notes, attach context to contacts, and capture meeting insights—all in one place.
• Actionable Meeting Support: The platform provided real-time suggestions for meeting prep and follow-up, helping the team approach every interaction with clarity and purpose.

Results

• Faster, More Consistent Content: The Feats team now produces on-brand content at speed, with less founder oversight and fewer errors.
• Productivity Gains: Automated workflows and memories have streamlined repetitive tasks, freeing up the team to focus on growth.
• Smarter Collaboration: Meeting notes, contact context, and actionable suggestions are now centralized, making every interaction more strategic.
• Reduced AI “Nonsense”: NOAN’s business-synced outputs have replaced the generic, sometimes misleading content of standard LLMs, keeping the brand’s messaging sharp and accurate.

Founder’s Perspective

“NOAN keeps us in line, more productive, and ultimately just reduces the nonsense that can get kicked out by LLMs as it tries to please you with hallucination, as opposed to actual business-synced information and data.”

Key Takeaway

For The Feats, NOAN isn’t just another AI tool—it’s a strategic layer that keeps the business aligned, productive, and authentic as it grows. By embedding business context into every workflow, NOAN empowers founders to scale without sacrificing quality or control.

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