Building a startup is a whirlwind—especially when you’re juggling podcasts, workshops, and a fast-evolving business model. For Angi Milano and her co-founder Holly at The GTM Loop, the challenge wasn’t just launching Chicago’s go-to fintech founder network—it was keeping every idea, asset, and strategy in sync as they grew. Enter NOAN: the AI-native workspace that turned their scattered docs and endless updates into a single, living source of truth. Here’s how The GTM Loop uses NOAN to move faster, collaborate smarter, and keep their brand as dynamic as the founders behind it.

Challenge

• Fragmented Knowledge: Early-stage startups often juggle scattered docs, emails, and content drafts—especially with multiple founders.
• Dynamic Strategy: The GTM Loop’s business model spans podcasts, workshops, advisory, and new product lines, each requiring tailored messaging and up-to-date assets.
• Collaboration at Speed: With two founders iterating on strategy and content, version control and shared workload were critical.

Solution: NOAN as the GTM Loop’s Operating System

1. Shared, Living Source of Truth

• Angi and Holly use NOAN’s “facts” to capture and update every foundational element—company bios, product lines, press releases, and more.
• Both founders can edit, iterate, and refine content in real time, eliminating bottlenecks and single points of failure.

2. Effortless Content Creation & Consistency

• NOAN generates tailored content for each business line, from blog posts to press releases, using up-to-date facts.
• As new products or nuances emerge, they simply add or update facts—NOAN ensures every asset reflects the latest strategy.

3. Centralized Collaboration & Planning

• All assets, from podcast guest lists to prospecting contacts, live in one place—no more scattered Google Docs or lost context.
• The platform supports marketing, sales, and planning, making it easy to pivot or expand as new opportunities arise.

4. Adaptability for Growth

• As GTM Loop explores new products or partnerships, they create new facts for each, enabling rapid content generation and strategic clarity.
• NOAN’s structure allows for easy branching and evolution—each new idea gets its own context, but remains connected to the core business.

5. Voice-Enabled Productivity

• Angi highlights the value of NOAN’s voice input: on the go, she can dictate updates, ideas, or content directly into the assistant—no typing required.

6. Automation & Integration

• NOAN automates newsletter creation and centralizes tutorials, further reducing manual work and ensuring consistency across channels.

Results & Impact

“It’s an easy place for us to keep track of everything—from our podcasts and guests to prospecting contacts and evolving strategy. NOAN lets us build, update, and collaborate in real time, so nothing gets lost and both founders stay aligned.” Angi Milano, The GTM Loop Co-Founder

• Time Saved: Founders spend less time managing documents and more time building the business.
• Strategic Agility: As the business model evolves, updates are instant and reflected everywhere—no outdated assets or messaging.
• Collaboration Unlocked: Both founders contribute equally, regardless of location or schedule.
• Brand Consistency: Every piece of content, from sales collateral to website copy, is always on-brand and up-to-date.
• Founder Reflection: The ability to look back at the evolution of their strategy provides valuable perspective and learning.

Why It Works for Early-Stage Teams

NOAN empowers co-founders to:

• Build and iterate in real time, together or apart.
• Centralize all business knowledge, assets, and strategy.
• Automate content and communications as the business grows.
• Use voice or text—whatever fits their workflow.

Angi’s advice: For any early-stage team, especially with co-founders, NOAN is the ideal platform to capture, evolve, and operationalize your business as you build.

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