Empowering Local Publishers: The NOAN-DML Partnership

Local publishers are key in sharing community stories but often struggle to make money from their content. With small teams, they can find it hard to create marketing campaigns that attract advertisers, especially small and medium-sized businesses (SMEs) that don't have big teams for content creation.

NOAN and Distributed Media Lab (DML) have teamed up to change this. They're making it easier for local publishers to create and manage marketing campaigns, even without big budgets or teams.

How It Works

NOAN provides an AI-native platform that makes it easy to develop marketing strategy and easily create brand content. These tools are now available at lower prices for local publishers in the DML network. What's more, NOAN and DML will also be building features specifically to streamline the content creation and distribution process. This means even small publishers can now run sophisticated marketing campaigns for their local SME advertisers.

This is great news for local businesses too. Many SMEs can't afford to create the kind of content that draws customers. With NOAN's tools, publishers can create this content for them, making their ads more effective and building stronger ties with local businesses.

DML's Role

DML is building the ultimate content marketing network for publishers. They make sure the content created on NOAN reaches the right audiences at the right time. By using NOAN's tools, publishers can easily distribute their content across DML's ever expanding network. This means more people engage with their content marketing campaigns, helping local publishers and their advertisers reach a wider audience.

The Bigger Picture

The NOAN-DML partnership is about giving local publishers the tools they need to succeed in the digital world. This partnership aims to create a better ecosystem for content, helping local publishers and SMEs grow. This is a big step forward for local publishers and the communities they serve.

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