Facts vs. Stacks in NOAN: How to Organize Your Business Knowledge

When building a smarter, AI-native business in NOAN, understanding the difference between Facts and Stacks is essential. Here’s a quick guide to help you master both—and use them to streamline your strategy, content, and operations.

What Are Facts?

Facts are the atomic units of business knowledge in NOAN. Think of them as individual building blocks—each Fact captures a single, specific piece of information about your business. Examples include:

• Your company’s mission statement
• A product’s unique selling point
• Your ideal customer profile
• A key workflow or process

Why Facts Matter:
Facts are the source of truth for your business. They power AI-driven strategy, content creation, and decision-making across the platform. The more complete and accurate your Facts, the smarter your business becomes.

What Are Stacks?

Stacks are curated collections of Facts grouped around a specific business area. Each Stack acts like a folder or lens, organizing related Facts so you can focus on one domain at a time. Common Stacks include:

• Customer Stack: All Facts about your audience, buyer personas, pain points, and segments.
• Brand Stack: Your mission, vision, tone, positioning, and brand experience principles.
• Product Stack: Product features, roadmap, pricing, and case studies.
• Membership Stack: Membership structure, benefits, referral programs, and churn strategies.

Why Stacks Matter:
Stacks help you see the big picture in each area of your business. They make it easy to update, review, and share knowledge with your team or advisors—without getting lost in the details.

How to Use Stacks in NOAN

1. Go to the Facts Page:
2. Navigate to the Facts page in your NOAN workspace.
3. Explore Stacks:
4. Click on Explore Stacks to browse available Stacks. You’ll see options for Customer, Brand, Product, Membership, and more.
5. Select Relevant Stacks:
6. Choose the Stacks that match your business model. For example, a SaaS company might add Customer, Product, and Brand Stacks, while a membership business would add the Membership Stack.
7. Add Stacks to Your Workspace:
8. Once selected, each Stack will appear as a tab or section on your Facts page. Inside, you’ll find all the relevant Facts grouped for easy access and editing.
9. Keep Your Stacks Updated:
10. As your business evolves, update the Facts within each Stack. This keeps your AI assistant—and your team—aligned and ready to act on the latest information.

Quick Example

• You’re launching a new product:
  Go to your Product Stack, review and update Facts like product features, roadmap, and pricing. The AI will use this knowledge to help you generate launch emails, website copy, and sales collateral—all perfectly aligned.
• You’re refining your brand:
  Open the Brand Stack to update your mission, tone, and positioning. Instantly, your content and strategy will reflect your new direction.

Why This Matters

Organizing your business knowledge into Facts and Stacks isn’t just about tidiness—it’s about unlocking the full power of NOAN’s AI. With clear, structured knowledge, you’ll:

• Move faster from idea to execution
• Keep your team and advisors on the same page
• Generate smarter, more relevant content and strategy
• Scale your business with confidence

Ready to get started?
Head to the Facts page, explore Stacks, and start building your business’s single source of truth—one Fact at a time.

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