How to Build a Data-Driven Marketing Growth Model in NOAN

Want to turn your marketing budget into a clear growth forecast? Here’s a practical, repeatable process—using NOAN’s facts and assistant—to model subscriber and revenue growth, optimize your channel mix, and make smarter decisions.

Step 1: Add Your Key Facts in NOAN

Before you start, add these details to the following facts in your workspace:

• Growth Metrics
  • Customer Acquisition Cost (CAC) (e.g., $150)
  • Current Subscribers (e.g., 82)
  • Monthly Churn Rate (e.g., 15%)
  • Lifetime Value (LTV) (e.g., $1,000)
• Marketing Budget
  • Quarterly Marketing Budget (e.g., $50,000)
• Paid Advertising
  • Channel Split (e.g., Social Media Ads 40%, Search Engine Marketing 30%, Display/Retargeting 20%, Influencer/Partnership 10%)
• Product Type
  • Monthly Subscription Price (e.g., $99)

Tip: Use the exact fact names above so the assistant can find your data instantly.

Step 2: Ask the Assistant to Run the Model

Once your facts are updated, use this prompt:

“Run a 3-month marketing growth model using our Growth Metrics, Marketing Budget, Paid Advertising, and Product Type facts. Show month-by-month subscriber growth, churn, and MRR, and break down new subscribers by channel.”

Step 3: How the Model Works

The assistant will:

• Split your budget by channel (using Paid Advertising).
• Calculate new subscribers per channel (using CAC from Growth Metrics).
• Apply monthly churn (from Growth Metrics) to your subscriber base.
• Project your Monthly Recurring Revenue (using Product Type).
• Show you a month-by-month table and a channel breakdown.

Step 4: Review, Adjust, and Iterate

• If you want to test different CACs, churn rates, or channel splits, just update the relevant fact and rerun the prompt.
• Use the assistant’s output to spot bottlenecks, optimize spend, or set new targets.

Example Output

With your facts in place, NOAN’s assistant can turn your marketing budget into a clear, actionable growth plan—no spreadsheets required.
Update your facts, use the prompt, and let NOAN do the heavy lifting!

Prompt to Use:  

“Run a 3-month marketing growth model using our Growth Metrics, Marketing Budget, Paid Advertising, and Product Type facts. Show month-by-month subscriber growth, churn, and MRR, and break down new subscribers by channel.”

‍