How To: Master Informational & Structural Facts in NOAN

NOAN’s Smart Blocks are like Lego bricks for your business—each one a fact that helps you build a smarter, more organized company. But did you know there are two distinct types of facts you can create in NOAN? Here’s how to use both to your advantage.

1. Informational Facts: The DNA of Your Business

What are they?
Informational facts are the core details about your brand and business. Think of them as the “what” and “who” of your company.

Examples:

• Who is your target audience?
• What are their interests?
• What’s your brand positioning?
• What’s your mission statement?

Why do they matter?
These facts are the foundation for everything the NOAN AI does. Whenever you ask the assistant for help—whether it’s writing copy, brainstorming strategy, or generating content—it pulls from these facts to stay on-brand and on-message.

2. Structural Facts: Your Business Playbooks

What are they?
Structural facts are templates or formats that define how you want certain business processes or communications to look. They’re the “how” of your business.

Examples:

• The format for your outbound sales emails
• The structure of your newsletter
• The template for case studies or proposals

How are they different?
While informational facts are about your business identity, structural facts are about repeatable processes. They tell the assistant how to assemble content, not just what to say.

How to Create and Use Each Fact Type

For Informational Facts:

1. Go to the Facts page in NOAN.
2. Add details about your brand, audience, or business goals.
3. Be clear and specific—these facts will guide the AI in every interaction.

For Structural Facts:

1. Navigate to the relevant fact (e.g., “Outbound Email Approach” or “Newsletter Format”).
2. Ask the assistant to help you create a replicable format or template.
   • Example: “Create a format for my outbound sales emails.”
3. Drop the finalized structure into the fact. The assistant will now reference this template whenever you need to generate similar content.

Pro Tip

• Informational facts = business knowledge  
• Structural facts = business templates

Use both together for a business that’s not just smart, but scalable and consistent.

Ready to build?
Head to your NOAN Facts page and start laying the foundation for a business that runs itself—one smart block at a time.

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