How to Set and Use Brand Tones in NOAN

NOAN gives you powerful control over your brand’s voice, letting you set both an overarching brand tone and flexible, situation-specific tones for different communications. Here’s how to make the most of these features:

1. Set Your Overarching Brand Tone

Where:
Navigate to the Brand Stack and find the Brand Tone fact.

How:  

• In the Brand Tone fact, describe your brand’s overall voice. This is the default tone for all your brand communications.
• Not sure how to define it?  
  • Option 1: Ask the NOAN Assistant to assess your website and suggest a tone based on your current content.
  • Option 2: Upload any existing brand tone documents and ask the Assistant to extract and summarize your tone.
• Language Note:  
  • If you use non-American English (e.g., British spelling), specify this in your Brand Tone fact. This ensures consistency across all content generated by NOAN.

2. Create Custom Tones for Specific Scenarios

Where:
Go to your Account Settings under your project, then select Tone, Style, and Language.

How:  

• Here, you can create as many custom tones as you need for different types of communication (e.g., investor updates, customer retention, partner outreach).
• When creating a tone:
  • Choose any language or style, including secondary languages if you communicate with different markets.
  • Add clear instructions for how you want this tone to sound and be used.
• Quick Tip:  
  • Paste a sample of your preferred content into the Assistant and ask it to analyze and replicate the tone. Refine as needed, then save it as a new custom tone.

3. Switch Tones on the Fly

Why:
You might want to tailor your message for different audiences—churned customers, investors, or partners—each requiring a unique approach.

How:  

• When working with the Assistant, use the Tone Switcher to select the desired tone before generating a response.
• The Assistant will use your chosen tone for that specific output, letting you easily adapt the same content for multiple audiences.

4. Practical Examples

• Churned Customers:
  Use a warm, empathetic tone to win them back.
• Investor Updates:
  Opt for a formal, data-driven tone.
• Internal Comms:
  Choose a casual, motivational style.

5. Pro Tips

• You can create, refine, and switch tones as often as you like—NOAN is designed for flexibility.
• Always keep your Brand Tone fact up to date for consistency.
• Use the Assistant’s analysis features to quickly generate new tones from your best-performing content.

Summary:
NOAN’s tone management lets you keep your brand voice consistent while adapting to any audience or scenario. Set your main tone in the Brand Stack, create custom tones in Settings, and switch between them as needed for maximum impact.

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